How will Search change with AI, and how will your SEO strategies be impacted? This article provides valuable insights for content-rich websites, discussing emerging trends in search algorithms, and offers detailed methods to measure and analyze your AI-driven traffic effectively.

In the rapidly evolving landscape of data-driven business, having access to accurate and actionable insights is crucial for making informed decisions and building effective marketing strategies. Google Analytics 4 (GA4) has emerged as a powerful tool for tracking data, reporting on metrics, and leveraging valuable information to drive growth.

The current version of Google Analytics will disappear on July 1, 2023. You need to install Google Analytics 4 for your website as soon as possible.

This article is a 5 stage process to building an analytics framework for your website that takes less than 10 hours work*

Yesterday evening, Nick Baker of Cucumber presented on “Analytics: Measuring your Success” to the PoweringOn programme.

Google Tag Manager has become the tool you need to configure your website for analytics. This post shows you how to quickly build a GTM container and set it up for Google Analytics 3 and Google Analytics 4

A short article on how to mange the “Non-Interaction Hit” field in Google Tag Manager so that you don’t affect your website bounce rate.

This article looks at Google Tag Manager trigger groups and gives an example of one way a trigger group can be used to report on page engagement.

Google Analytics is an immensely powerful tool for analysing your website data. This article looks at creating a Google Analytics goal using a regular expression (regex) and how to create and test the regex.

Ever wondered if your users are actually scrolling down the home page far enough to click on that key Call to Action tile?

Google Tag Manager continues to improve and it has recently added some new functionality which is very useful indeed.

This is Part 8 of Google Tag Manager 101 describing how to use the CSS Selector for your triggers.

The article sets out an easy way to track form submissions when a submitted form does not generate an extra page view. In the olden days, form submissions were fairly easy to track in Google Analytics.

Google Analytics already records all of the incoming traffic to your website that arrives from a Social Channel. This includes Facebook, Twitter, LinkedIn, Pinterest, Instegram, Youtube, Google+ and many other platforms.

Firstly why do you need to build tags for mailtos and external links? Because these clicks will not be stored in your Google Analytics by default and because they may be indicators of engagement on your website.

So now let's create a simple Tag to record all document clicks as a page view in GA. Why do we need to do this? Well GA only records page views for HTML pages where the GA snippet can be added.

This article discusses the data layer, how to read from the data layer and send information through to Google Analytics and how to store state information from GTM into the data layer.

This is a very short and simple article that covers just one topic - how to exclude the fbclid query string from Google Analytics reports.