In the rapidly evolving landscape of data-driven business, having access to accurate and actionable insights is crucial for making informed decisions and building effective marketing strategies. Google Analytics 4 (GA4) has emerged as a powerful tool for tracking data, reporting on metrics, and leveraging valuable information to drive growth.

The current version of Google Analytics will disappear on July 1, 2023. You need to install Google Analytics 4 for your website as soon as possible.

Yesterday evening, Nick Baker of Cucumber presented on “Analytics: Measuring your Success” to the PoweringOn programme.

Google Analytics is an immensely powerful tool for analysing your website data. This article looks at creating a Google Analytics goal using a regular expression (regex) and how to create and test the regex.

First things first, numerous studies have shown that alignment between digital and business strategies delivers tangible value.

I asked for their number one challenge keeping them awake at night. The answer however was surprising…. Search wasn’t working as well as they would like on their website.

Debate was raging in the Cucumber camp last week. We were in the midst of putting together a proof of concept for a client, when we started exploring integrating into real life data to prove the concept was viable.

Personalisation is a relatively easy way to improve the performance of your website, email campaigns, and mobile applications. Heres a quick summary of steps to help get you started.

Personalisation is a relatively easy way to improve the performance of your website, email campaigns, and mobile applications. In this article, we cover off the different types of personalisation.

Let’s start with a question. Why even bother with website analytics? Firstly, you have invested in a website and possibly in Adwords, email marketing software etc. Not to mention the investment of time of the people in your organisation.

As a digital agency, we like to ensure that technical best practice is adhered to during the build of a new digital solution, however, the content within your site is the most important part of ranking well within search engine results.

Ever felt anxious, nervous, excited or completely overwhelmed about making a website live? I know I have and I'm sure it's a completely normal way to feel.