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Google Tag Manager 101 Part 5 - Forms
The article sets out an easy way to track form submissions when a submitted form does not generate an extra page view. In the olden days, form submissions were fairly easy to track in Google Analytics.
Claire Ma - YiA Internship 2021
In the YiA Awards 2020., 1st place in the Junior Category went to Claire Ma for her innovation SOAP. As part of her prize, Claire won a 2 day internship at Cucumber.
Google Tag Manager 101 Part 4 - Social Media
Google Analytics already records all of the incoming traffic to your website that arrives from a Social Channel. This includes Facebook, Twitter, LinkedIn, Pinterest, Instegram, Youtube, Google+ and many other platforms.
Google Tag Manager 101 Part 3 - Creating Link Tags
Firstly why do you need to build tags for mailtos and external links? Because these clicks will not be stored in your Google Analytics by default and because they may be indicators of engagement on your website.
Google Tag Manager 101 Part 2 - Creating A Tag
So now let's create a simple Tag to record all document clicks as a page view in GA. Why do we need to do this? Well GA only records page views for HTML pages where the GA snippet can be added.
Primary talk with Sarah Adams from Gallagher
In this Primary Talk podcast, Ian Gray of Cucumber chatted to Sarah Adams, Global Business Development Manager for eShepherd Gallagher who talks about her role, the challenges facing customers and her inspirational peer organisations.
Google Tag Manager 101 Part 7 - The Data Layer
This article discusses the data layer, how to read from the data layer and send information through to Google Analytics and how to store state information from GTM into the data layer.
Groundswell Festival of Innovation 2020
Later this month, Groundswell 2020 takes place, the 4th year of Tauranga's Festival of Innovation. Due to COVID-19, all events are being held virtually and while that will limit the networking opportunities, there are still some great events coming up.
Flattening the curve of complexity – An operations viewpoint
During conversations with colleagues I started to have this strange connection between the exponential pandemic spread and the challenges facing operations managers in our Primary Sector companies. Weird I know. But hear me out.
Exclude Facebook fbclid from Google Analytics
This is a very short and simple article that covers just one topic - how to exclude the fbclid query string from Google Analytics reports.
What’s your why?
Over the past 24 months we’ve been focusing on applying our skills to organisations in the primary sector. We’ve realised that it’s this work we love the most; projects with strong connections to sustainability, the environment and that take a people-centred approach to finding the right solution for the right problem.
Running Interactive Workshops in the Upside Down
Two months ago we were all ported into an alternate dimension, one not many of us would have had a plan for. A new context, redefined parameters and a new way of working. I’ve personally become a bit allergic to hearing the words ‘new normal’, ‘unprecedented’, ‘lockdown’ and also the dreaded ‘C’ word itself.
A day in the life of a front end developer
Kelly Williams is one of our Front End Developers who, despite being “late to the party”, is making quite the mark on the IT industry.
Primary talk podcast with Arron Judson of Scion
In this Primary Talk podcast, Ian Gray of Cucumber chatted to Arron Judson, GM Marketing & Partnerships of Scion about Scion's strategy and the Circular Bioeconomy.
Zespri Momentum 2020 a Kiwifruit Village Coming Together
I had the opportunity on behalf on Cucumber to attend the recent Zespri Momentum 2020 conference in Tauranga. It certainly was a large occasion with some 500 delegates from across the world gathered together to listen to both Zespri leaders and industry experts on direction and future trends in fresh produce.
Google search console 101 part 2 - Featured snippets
Recently Google announced that they are stopping the duplication of Featured Snippets in search results.
ALGIM Innovation Award 2019 Placing for Western Bay District Council
Congratulations to Western Bay of Plenty District Council who received runner up in the 2019 ALGIM Excellence in Innovation Award for the Insight Reporting Solution – An organisational approach to storytelling and accountability reporting.
Approved R&D Research Provider tax status
Cucumber is now an Approved Research Provider for the new R&D Tax Incentive by the Inland Revenue Department – Te Tari Taake. This allows businesses that work with us on R&D projects to claim a 15 per cent tax refund on research and development spending.