Cucumber is now an Approved Research Provider for the new R&D Tax Incentive by the Inland Revenue Department – Te Tari Taake. This allows businesses that work with us on R&D projects to claim a 15 per cent tax refund on research and development spending.

At the end of July I attended the Environmental Innovation Masterclass at Matariki X with our partner Scion.

This was an opportunity to learn how New Zealand businesses can become leaders in our transition towards a circular economy.

At the time of writing, it is just 3 weeks until Groundswell 2019, the 3rd edition of the Tauranga Festival of Innovation. This year, the festival is longer and has more events and there are sure to be a few events that you will want to attend.

The opportunity to explore the industry and meet colleagues right in my own backyard was certainly convenient. The first thing that became apparent is that NZ agritech is a buzz of excitement.

This article looks at Google Tag Manager trigger groups and gives an example of one way a trigger group can be used to report on page engagement.

Cucumber’s Craig Cleary talks about his amazing journey implementing enterprise asset planning software at Tauranga City Council

I recently discovered this neat solution to the following problem

How do you make sense of thousands of unique search terms?

Last week, Cucumber had the pleasure of hosting 2 winners from the Young Innovators Awards 2018. They were spending time with us as their winning ideas were an app and a website and the goal was to help them develop their idea further over the 2 days they were here.

All websites want their traffic to increase. This can be achieved with email marketing, social media (paid or organic). Google Ads or other types of ads.

For those who don't know, a bounce occurs when a web session consists of a single pageview. The bounce rate is the percentage of sessions that bounce.

Firstly what is a good bounce rate? Luckily I came across a website with that very answer the other day.

The deeper context of “digital technology” was first presented to me, in a very analogue way, by Nicholas Negroponte’s book Being Digital (1995). The MIT Media Lab, founded by Negroponte, had always been a source of information, as well as inspiration and fascination, for my business endeavours, for what at that time was called new media.

The Sitecore Symosium 2018 was recently held in Orlando, Florida and I attended to represent Cucumber. Many of you will be aware that Cucumber has been a partner of Sitecore since 2011. We could see the benefits of Sitecore’s vision to help personalise customer experiences even then and we have followed their progress and worked on their platform ever since.

Cucumber and Contact Energy are delighted to have been chosen for the 2018 Sitecore Experience Awards as Australia & New Zealand regional winner in the category for Best Use of Personalisation.

Cucumber's long-term client Independent Stevedoring Ltd (ISL) initially engaged with us in 2016 as they required a new mobile logistics solution to replace their legacy system used to validate, track and load logs onto ships.

The Agile Conference is back for a second year and Carol Machaj from Cucumber is the passionate organiser behind this event.

Groundswell, Tauranga’s premier festival of Innovation is rolling around again next month, and Cucumber is proud to be involved as the exclusive tech sponsor.

At Cucumber, our team uses a research-first approach to help shape your strategy. With user research projects, we typically follow this process:

Cucumber provided the thinking required to identify the key requirements of the system. This included analysis of which KPIs would be of the most value to the Port and a technical analysis on how the data would be gathered, and the value this would add.