Today we have Michael Ren in the office - Michael was the senior winner of the Young Innovators Awards and one of his prizes was a 2 day internship with Cucumber.

A discussion of a technology architecture to control social distancing during the COVID pandemic.

A short article on how to mange the “Non-Interaction Hit” field in Google Tag Manager so that you don’t affect your website bounce rate.

From the moment we first stepped foot on Te Whare Wānanga o Awanuiārangi campus in Whakatane, we were blown away.

This article looks at Google Tag Manager trigger groups and gives an example of one way a trigger group can be used to report on page engagement.

Google Analytics is an immensely powerful tool for analysing your website data. This article looks at creating a Google Analytics goal using a regular expression (regex) and how to create and test the regex.

Lean strategy : categorised by the ability to reduce inventory and waste. Agile strategy : the whole supply chain needs to be interactive and flexible.

First things first, numerous studies have shown that alignment between digital and business strategies delivers tangible value.

Ever wondered if your users are actually scrolling down the home page far enough to click on that key Call to Action tile?

Google Tag Manager continues to improve and it has recently added some new functionality which is very useful indeed.

This is Part 8 of Google Tag Manager 101 describing how to use the CSS Selector for your triggers.

The article sets out an easy way to track form submissions when a submitted form does not generate an extra page view. In the olden days, form submissions were fairly easy to track in Google Analytics.

In the YiA Awards 2020., 1st place in the Junior Category went to Claire Ma for her innovation SOAP. As part of her prize, Claire won a 2 day internship at Cucumber.

Google Analytics already records all of the incoming traffic to your website that arrives from a Social Channel. This includes Facebook, Twitter, LinkedIn, Pinterest, Instegram, Youtube, Google+ and many other platforms.

Firstly why do you need to build tags for mailtos and external links? Because these clicks will not be stored in your Google Analytics by default and because they may be indicators of engagement on your website.

So now let's create a simple Tag to record all document clicks as a page view in GA. Why do we need to do this? Well GA only records page views for HTML pages where the GA snippet can be added.

In this Primary Talk podcast, Ian Gray of Cucumber chatted to Sarah Adams, Global Business Development Manager for eShepherd Gallagher who talks about her role, the challenges facing customers and her inspirational peer organisations.

This article discusses the data layer, how to read from the data layer and send information through to Google Analytics and how to store state information from GTM into the data layer.