This article discusses the data layer, how to read from the data layer and send information through to Google Analytics and how to store state information from GTM into the data layer.

Later this month, Groundswell 2020 takes place, the 4th year of Tauranga's Festival of Innovation. Due to COVID-19, all events are being held virtually and while that will limit the networking opportunities, there are still some great events coming up.

During conversations with colleagues I started to have this strange connection between the exponential pandemic spread and the challenges facing operations managers in our Primary Sector companies. Weird I know. But hear me out.

This is a very short and simple article that covers just one topic - how to exclude the fbclid query string from Google Analytics reports.

Over the past 24 months we’ve been focusing on applying our skills to organisations in the primary sector. We’ve realised that it’s this work we love the most; projects with strong connections to sustainability, the environment and that take a people-centred approach to finding the right solution for the right problem.

Two months ago we were all ported into an alternate dimension, one not many of us would have had a plan for. A new context, redefined parameters and a new way of working. I’ve personally become a bit allergic to hearing the words ‘new normal’, ‘unprecedented’, ‘lockdown’ and also the dreaded ‘C’ word itself.

Kelly Williams is one of our Front End Developers who, despite being “late to the party”, is making quite the mark on the IT industry.

In this Primary Talk podcast, Ian Gray of Cucumber chatted to Arron Judson, GM Marketing & Partnerships of Scion about Scion's strategy and the Circular Bioeconomy.

I had the opportunity on behalf on Cucumber to attend the recent Zespri Momentum 2020 conference in Tauranga. It certainly was a large occasion with some 500 delegates from across the world gathered together to listen to both Zespri leaders and industry experts on direction and future trends in fresh produce.

Recently Google announced that they are stopping the duplication of Featured Snippets in search results.

Congratulations to Western Bay of Plenty District Council who received runner up in the 2019 ALGIM Excellence in Innovation Award for the Insight Reporting Solution – An organisational approach to storytelling and accountability reporting.

Cucumber is now an Approved Research Provider for the new R&D Tax Incentive by the Inland Revenue Department – Te Tari Taake. This allows businesses that work with us on R&D projects to claim a 15 per cent tax refund on research and development spending.

Here at Cucumber we have been working with ISL for many years, helping them along their journey to digitisation and cloud technology. For more information about their journey and business needs, please see this blog post. This article will talk about the technology we have used in building their application, and how the technology from AWS has greatly contributed to the success of the project.

At the end of July I attended the Environmental Innovation Masterclass at Matariki X with our partner Scion.

This was an opportunity to learn how New Zealand businesses can become leaders in our transition towards a circular economy.

At the time of writing, it is just 3 weeks until Groundswell 2019, the 3rd edition of the Tauranga Festival of Innovation. This year, the festival is longer and has more events and there are sure to be a few events that you will want to attend.

The opportunity to explore the industry and meet colleagues right in my own backyard was certainly convenient. The first thing that became apparent is that NZ agritech is a buzz of excitement.

This article looks at Google Tag Manager trigger groups and gives an example of one way a trigger group can be used to report on page engagement.

It all begins with an idea.